Join Digital Turbine industry experts for this MMA Academy's first certificate program in the region. The series will dive deep into advertising in mobile games, exploring the opportunity, strength, and execution in three sessions: Awareness, Consideration, and Action. Digital Turbine is a mobile advertising leader that powers premium mobile advertising campaigns for the world’s leading advertisers — connecting them with over 1 billion monthly unique users, utilizing the world’s largest app inventory.

This masterclass series will be led by DT’s experts. It will give participants access to the latest marketing technologies and strategies and position them at the forefront of the industry. Participants who attend all three sessions will receive an official MMA Academy Certificate, recognizing their completion of this exclusive program and their expertise in mobile advertising in gaming.

Check out the different sessions, you don’t want to miss them:

● Awareness - The Opportunity and Necessity of Using Mobile Games in Your Media Mix

Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine)

  Date: 16 January

The first session in the series will dive into the changing landscape of mobile usage and the consequences of today’s media mix planning. Increasingly, today’s mobile users are spending more time playing mobile games as a form of entertainment and leisure activity. This has led to not just the opportunity to use mobile games to reach your customers - but also the necessity of using mobile games to reach your customers. We will cover the critical role of mobile devices and mobile gaming in today's advertising landscape, highlighting their significance as essential platforms for consumer engagement. We’ll explore how a variety of ad formats in the right environment drive higher interaction rates and responsiveness among mobile gamers. We will also explore gamers’ unique purchasing behaviors and how brands can harness them for growth.

Speaker: Joelle Atallah Sales Partner of Digital Turbine, Aleph Holding

Cooperative moments during a user engagement cycle are where you get the user's attention. This happens when you don’t put a tax on the user's time, understanding you can get more user attention and act on it when it works well for all stakeholders. The second class in the series highlights the rising importance of user attention in the digital world and its impact on brand campaign success. We’ll discuss where you find attention and why attention metrics give advertisers much more insight into success and impact than traditional engagement measures, sharing key findings from a variety of attention research by attention leader Lumen, and exploring attention across media formats. We’ll also examine the link between attention, screen time, and campaign effectiveness.

Speaker: Greg Wester: SVP Marketing, Digital Turbine

Is your mobile video strategy interactive enough? According to an analysis of 250 campaigns and 270,000 consumers, interactive elements in ads can make a significant difference in brand choice! This session will dive deep into the “Ultimate Guide to Interactive Mobile Video Ads”, created in collaboration with researchers at King's Business School, Bayes Business School, and Vrije Universiteit Amsterdam, is the essential playbook for taking video campaigns to the next level. The session will uncover data-backed insights and practical examples to help brands stand out.