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REAL-WORLD READY: Shaping Tomorrow's Leaders Through MMA Academy's University & Industry Collaboration

Education

MMA Academy

20 September 2024

Paylaş

In the 2024-2025 academic year, MMA Academy is launching industry & university collaborations in the MENA region, starting with the American University in Dubai (AUD). This collaboration will see MMA Academy, alongside esteemed MMA MENA Board Member Companies such as OSN, UM, and MEmob+, engage directly with AUD students through a variety of educational initiatives.

One highlight of this collaboration is a semester-long MBA student pitch competition at AUD, coordinated by MMA Academy and OSN executives. This project will challenge students to create a comprehensive 360-degree marketing communications and advertising campaign, integrating AI and the latest digital marketing technologies. Through this initiative, students will gain hands-on experience, preparing them for real-world marketing challenges and opportunities.

In addition, MMA Academy will host guest speaker sessions with industry leaders from UM and MEmob+, offering both undergraduate and MBA students insights into AI-driven marketing and data analytics. These sessions will include practical exercises that encourage students to apply their knowledge in real-time, further bridging the gap between academic learning and industry demands.

These industry and university collaborations will open new horizons for AUD Business and Marketing undergraduate students to explore internship opportunities and AUD MBA students to explore career possibilities.

MMA Academy's commitment to fostering a culture of continuous learning is further exemplified through its collaborations with local and international partners. By working closely with universities like AUD, MMA Academy aims to develop industry standards and best practices that will shape the future of marketing in the MENA region.