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ArabyAds Launches Household Graph, an Advanced Solution for Next-Generation Audience Targeting Across CTV and Mobile
Marketing
11 November 2024
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ArabyAds Launches Household Graph, an Advanced Solution for Next-Generation Audience Targeting Across CTV and Mobile
UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.
Built on the foundation of the highly successful HomeSync+ platform, launched two years ago, the Household Graph harnesses the power of 320 million CTV impressions and data from 10 million households, representing a total of 960 million individual audience signals. This extensive dataset enables unprecedented insight into household dynamics, behavioral patterns, and individual preferences, allowing brands to target both households and specific individuals with pinpoint accuracy.
Collaborating with Leading Partners for Benchmark Campaigns
During this beta phase, ArabyAds will collaborate with leading industry partners across multiple verticals. These collaborations will set critical benchmarks, testing the Household Graph’s ability to deliver enhanced engagement, higher conversions, and stronger attribution for CTV and mobile advertising.
“We’re excited to bring Household Graph to market in this beta phase and work with partners to establish new standards in CTV and mobile targeting,” said Mohammad Khartabil, CBDO, ArabyAds. “This innovative product allows brands to go beyond traditional device targeting, mapping full household relationships and interests with a precision that aligns with modern, personalized advertising strategies.”
AI/ML Enhancements Driving Precision and Relevance
The Household Graph leverages advanced AI and machine learning algorithms, which power its ability to distinguish households from commercial or shared spaces, identify individual behavioral patterns, and map intra-household relationships with exceptional accuracy. By using these advanced technologies, ArabyAds enables brands to implement highly personalized and contextually relevant campaigns, bringing the power of AI-driven insights to audience targeting in ways that have never been possible before.
“By integrating AI and machine learning into the Household Graph, we’re bringing our vision of next-generation, data-driven marketing to life,” added Mustali Kachwala, CTO, ArabyAds. “These technologies are the key to making sense of complex audience signals and translating them into actionable insights for our partners, delivering value across the customer journey.”
What’s Next for Household Graph
This beta launch is just the beginning. As we gather insights from these collaborative campaigns, it will refine the Household Graph to deliver maximum value across industries, from retail and automotive to financial services and healthcare. Our long-term vision is to make the Household Graph an essential component in any CTV and mobile marketing toolkit, supporting our partners in achieving unparalleled reach and resonance.
For more information on Household Graph or to join as a beta partner, please contact info@arabyads.com.
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